By Manohar25/8/20229 min read

Digital Marketing Services for Healthcare Industry (Hospitals/Clinics)

How to use Digital Marketing in Healthcare Industry

In today’s hectic world, people find it time-consuming to find the best hospital that offers the Best high-quality healthcare services in India. With the advancements in technology, there is an option to find the right hospital/clinic online at the convenience of your home. Digital marketing for healthcare plays a vital role in reaching the audience on search, social media, and other platforms.

OmniWorksindia is a renowned agency catering to the healthcare industry with several years of experience in healthcare marketing. We at OmniWorks hold prior expertise in dealing with some of the leading hospitals and doctors. We worked closely with many renowned hospitals to generate handsome revenue for hospitals by fulfilling their expectations of medical services. A dedicated digital marketing team is available to analyze the best marketing channels suitable for hospitals/clinics.

Healthcare Industry-Related Digital Stats

  • Google is the most reliable medium for people to find suitable answers related to the healthcare industry.
  • 93% of people start looking for information on Google.
  • Millions of users watch healthcare-related videos on YouTube.
  • Most people find doctors, clinics, and hospitals using Google Local Search and Maps.
  • It is reported that nearly 60% of the users have browsed through the search engine before fixing an appointment with a doctor.

Why does the Hospital Industry need Digital Marketing?

Let us look into some of the major reasons for hospitals/clinics to adopt digital marketing for a successful venture.

  • Easy Accessibility

Many hospitals have now started their digital presence with an online website by collaborating with hospital marketing agencies. It is done with the motive of improving brand awareness among a broad audience as they get direct access to the live website. A detailed list of services and the most experienced doctors can be portrayed on the website to drive the patient’s interest. Also, patients get a chance to connect with the help desk eliminating the hassles of traveling a considerable distance for checking on appointments.

  • Saves Time

With the digital presence of hospitals/clinics, there is a lot of information available readily on the website, saving people’s time. Most people get all the required information on websites and book appointments online.

  • Build a Reputation with Online Reviews

Digital tools depict the statistics correctly by tracking the reviews of hospitals/clinics and displaying them to the searchers. Most users shortlist the hospitals/clinics based on past customer reviews. This helps in building social proof.

  • Targets Customers based on their specific requirements

Creating digital content for various topics can help hospitals connect with customers easily. Users get complete information from quality writers.

  • Generates Accurate Reporting

Digital Marketing allows hospitals/clinics to track traffic, leads, appointments, and other important metrics. We can also identify the channels with the best results and optimize them better.

Digital Marketing Services for Hospitals

1. SEO for Hospitals and Clinics

SEO and content marketing go hand in hand in the digital marketing sector as they increase the chances of spotting the hospital on search engines like Google. Our agency follows the best approaches to list the hospital name on the top results on Google. Content marketing speaks about the uniqueness of the hospital across multiple channels for improved sales.

2. Local SEO for Hospitals and Clinics

Local SEO is a mandatory service for hospitals/clinics to guide the patients via Google Maps to locate the clinic correctly. In addition, it provides the flexibility for patients to filter hospitals based on their area to seek emergency services immediately. If a patient knows the hospital name, he can type the name in a Google search and obtain all relevant details.

3. Paid Advertising for Healthcare Industry

A cost-effective advertising solution for hospitals to quickly promote their brand via services like PPC. Put an end to boring ads by choosing ITinfo Digital, which does the job via industry-trusted experts capable of growing the brand.

4. Brand Building with Social Media Marketing

Social media marketing is the best medium for hospitals to expand their online presence through multiple channels. If hospitals use social media effectively, they can create a substantial customer base and retain potential customers. Any functional hospital website must have active social media profiles on Facebook, Instagram, Twitter, and LinkedIn for improved reachability.

5. Online Reputation Management for Hospitals

Online recognition is critical to hospital management as it builds patient trust. It can be achieved via surveys to assess the hospitals’ performance via feedback to scope well in the future. This allows hospitals to improvise their services and be listed in the best healthcare service providers list. Fetching good ratings about the hospital is about building a brand reputation and surviving in the market for a longer span.

6. YouTube Marketing for Healthcare Industry

Healthcare services can gain patients’ attention by uploading informative videos on YouTube channels to give broad exposure to the services. A trending marketing strategy to build more clients and keep them interested in the brand in the digital world. Doctors can arrange Q&A sessions live to instill positivity about their services and want them to avail themselves of them in the future.

OmniWorks Digital strives for perfection by promoting the hospitals/clinics across multiple channels by highlighting its specialties. If you have just started a website for your hospital/clinic and are looking to promote it, then connect with us.